Barbara Nascimento

Barbara Franchesca Nascimento is an executive in Communications, Marketing, and Student Experience in Higher Education, with a strategic focus on sustainable growth through the integration of enrollment, brand positioning, relationships, and student retention.

She holds a postgraduate degree in Teaching in Technical and Higher Education and a degree in Social Communication with a concentration in Journalism from UNITOLEDO — Araçatuba/SP. She has a solid track record in the education sector, having built commercial and retention management areas with a focus on performance and retention.

She is certified by Harvard University as Student Leader for the 21st Century (LASPAU/Harvard) — recognition that reflects her commitment to transformative leadership and impact-driven training.

Since 2019, she has served as Vice Provost for Communications and Marketing at UNIFAGOC — Ubá/MG, leading the communications, marketing, admissions, and retention teams in an integrated way, with a focus on the student journey, institutional reputation, and a data-driven culture.