Skip to content
The Organization

Who We Are

We are an organization dedicated to Leadership Development, whose methodology, values, and culture are fully grounded in Christ-centered leadership.

Foundations

Our Mission and Vision

Everything we do is rooted in two guiding principles that shape every decision, program, and relationship at LBTN.

Mission

Why We Exist

We develop well-prepared, confident leaders who thrive in their God-given purpose — through practical resources and deeply relational, personalized mentoring.

Vision

Where We’re Going

We want to see a world with healthy, equipped, Christ-centered leaders who inspire transformative change for God’s Kingdom in their communities and beyond.

Antonio Mendes Gonçales — Chairman of the LBTN Board
Word from the Chairman of the Board
"Every great work begins in a faithful relationship. It was that way in the Early Church, it was that way in Atibaia in 1980, and it is that way today at Lead by the Name — one mentor, one leader, one transformed generation."
Antonio Mendes Gonçales
Chairman of the Board — Lead by the Name
The Problem We Face

Why We Exist

The data reveal a quiet crisis in leadership. This is why Lead by the Name was created.

72%
Workload
of leaders report burnout by the end of the day, undermining their health and effectiveness in ministry.
29%
Expectations
of employees trust their immediate supervisors, revealing a crisis of trust in leadership.
77%
Preparation
of organizations report a critical gap in leadership development within their structures.
The Struggle of Leadership

Do you identify with any of these feelings?

Regardless of season or level of leadership, many leaders quietly live with these realities:

Loneliness, frustration, and the feeling of being stuck

A lack of clarity about your role, vision, or process in ministry or business

Leadership resources that don’t meet real, personal needs

Vulnerability is risky—especially for those who’ve always been the steady support for others

I was trained to invest in others—personal development often feels like a luxury, not a necessity

The Cost of Leadership

The price leaders pay in silence

The cost of leadership is deep and multifaceted. It affects every dimension of a leader’s life:

Spiritually

It’s costing intimacy with Christ. Many lead from burnout, not overflow.

Emotionally

It’s costing peace. Many live with anxiety, self-criticism, or guilt, knowing they’ve drifted from the kind of leader they were called to be.

Relationally

It’s costing trust. Superficial leadership erodes deep connections—with teams, families, and congregations.

Missionaly

It’s costing impact. When leaders operate out of alignment, the God-given vision stalls. Ministries stay busy, but ineffective.

This is why Lead by the Name exists—not as just another program, but as a relational, personalized, and transformative presence alongside the leader at every step of the journey.

Get to Know Our Approach →
Our Unique Approach

What Sets Us Apart

In a world full of leadership programs, LBTN stands apart with a deeply relational, Christ-centered, and authentic approach.

✝️

Dependent on Christ, Not Just Christian

While many organizations focus on "being like Christ," LBTN emphasizes living by Christ—prioritizing spiritual dependence over performance or imitation. Leadership is not a technique to master, but a life to be surrendered.

🤝

Personalized, Others-Centered Relationships

Instead of one-size-fits-all programs, we take a deeply relational, others-centered approach. Each mentoring relationship is unique, built with attention to real needs, life context, and each leader’s specific purpose.

🌱

Authenticity Over Celebrity

LBTN is an antidote to celebrity- and performance-driven leadership. We elevate authenticity, integrity, and spiritual health as foundational marks of Christ-centered leadership—not platforms, followers, or success metrics.

🏛️

Legacy and Multiplication Focus

By investing in a few, we impact many. We want to multiply Christ-centered leadership in communities—because the most transformative leadership is not the kind that draws crowds, but the kind that develops other leaders and knows their names.

Our Values

What Matters to Us

Four core values guide every relationship, program, and decision at Lead by the Name.

01

Personalization

Each mentoring experience is uniquely tailored to the mentee’s needs, goals, and ministry context. There are no templates, only people.

02

Relationship Building

We believe in cultivating trust, open communication, and mutual respect to create a safe space for authentic, lasting growth.

03

Empowerment

Our goal is to equip leaders with confidence, wisdom, and tools to lead with resilience — even in the most challenging circumstances.

04

Development

Leadership is a lifelong journey, and we are committed to providing strategic resources, accountability, and ongoing encouragement along the way.

Invest in This Vision

Every gift helps ensure that our leaders are not alone on this journey.

Your contribution sustains Relational Mentoring, equips mentors, and multiplies the impact of God’s Kingdom. Choose how you want to support the mission.

💛 Give Now →
Next Step

Learn more about LBTN

Explore our team, read our statement of faith, or discover how to become part of this Christ-centered leadership mission.

💬 Chat with us on WhatsApp