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Customized · Relational · Made for you.

Leaders who transform the Kingdom,
one relationship at a time.

A certified mentor for each leader, meetings every two weeks, no cost to the mentee.

"Whatever you do, work at it with all your heart, as working for the Lord, not for human masters."

Colossians 3:23

50+
Active Mentoring Relationships
100%
Certified CB-LBTN Mentors
PEC
Continuing Education Platform
3–5
Ongoing Projects — PGP
Goals · Planning through 2028
Purpose Statement
"The Cross reminds us that no lasting legacy is built alone. Lead by the Name exists so that every leader can find, at the foot of the Cross, the relationship that will change their direction — and that of a generation."
Rodrigo Marin
COO & Founder — Lead by the Name
Rodrigo Marin — COO Lead by the Name
The Movement

Born of a legacy.
Rooted in Christ.

Lead by the Name began in Atibaia, Brazil, in 1980, in the mentoring between Pastor Karl Lachler and Pastor Antonio Mendes. The organization itself was only founded four decades later, in 2021. The conviction at both ends is the same. Leadership is lived out through Christ, and it is learned from someone.

Learn Our Story
LBTN Team — Serving together for the Kingdom
Mission

Why We Exist

We develop well-prepared, confident leaders who thrive in their God-given purpose through deeply relational and personalized mentoring, supported by practical resources.

Vision

Where We’re Headed

A world with healthy, equipped, Christ-centered leaders who inspire transformative change for God’s Kingdom in their communities and beyond.

Our Approach

Focusing on the few

"Focusing on the few to reach the many" . Each mentor accompanies no more than three people at a time. Few on purpose.

Eduardo Mendes — Why We Exist

"Lasting impact begins with deep investment in a deep, intentional relationship."

Eduardo Mendes
CEO & Founder — Lead by the Name
Why We Exist

Leadership That Grows Out of Relationship

Leadership is learned from someone, not in a classroom. That is why every mentee has a mentor of their own, who meets them every two weeks.

Officially founded in 2021, Lead by the Name stands on a legacy of more than three decades of faithful mentoring, begun in Atibaia in 1980 between Pastor Karl Lachler and Pastor Antonio Mendes. Since then, we have walked alongside leaders carrying calls greater than their current capacity. We didn’t see that as a deficit; we saw it as an opportunity for mentoring.

Our Full Story →
Our methodology

The mentoring we offer has a method.

Our approach articulates three layers. The first is the ELLF Journey, the method within the relationship; the THRIV Framework, the structure that organizes the path; and the MENTORS competencies, the profile of the one who mentors. Most mentoring models cover a single layer; we articulate all three, because mentoring falls ill precisely when method, structure, or character is missing.

Explore the methodology →
The Professional Calling

Your Expertise at the Foot of the Cross

We seek those who put their own training at the service of another leader. Three pillars define the invitation.

Strategic Stewardship

Every process and department exists to ensure that no leader walks alone. Your expertise provides the "scaffolding" that allows the mission to scale with excellence and integrity.

Empowering the Called

Our singular purpose is to connect those who need guidance with mentors who are equipped, supported, and valued. Your competence ensures that connection is seamless and impactful.

Foundational Excellence

In this mission, mentoring relationships are our foundation, and the mission is the building. Your unique professional background is the key to protecting and multiplying this sacred conviction.

The LBTN Ecosystem

From Relationship to Legacy.

In the LBTN model each stage gives rise to the next, and the last returns to the first, because the story of the one who went through becomes material for the one arriving.

THE LBTN CYCLE 01 RELATIONAL ENVIRONMENT Builds trust and connection Relational Mentoring · Community Peers and shared commitment 02 LEARNING & DEVELOPMENT Builds competence and strategic clarity PEC (platform) · Pathways · Tools Practical, applied training 03 PROJECT IMPLEMENTATION Generates practical results and impact PGP (platform) · Real Projects From idea to community impact 04 Service & Impact Generates Leadership & Legacy PPS (Purpose and Service) · Consultants Multiplication and transformation Intentional learning Structured project Impact created Returns as a "Case" → new learning

The LBTN ecosystem is a cycle. It begins in Relational Environment, where trust and connections are built through mentoring. That bond creates safe space for Learning and Development, which equips the leader with strategic competence. Training then finds real ground in Project Implementation, generating concrete results. Those results are translated into Leadership and Legacy, and every story of impact returns to the ecosystem as a new "case," feeding the cycle and inspiring the next generation of leaders.

Mentee Journey

From the first step to lasting impact

Four steps, from sign-up to the project you will run.

1

Registration

You fill out the form with your goals, experience, industry, and availability.

2

Matching

Your goals are aligned with a certified mentor who is available.

3

Biweekly Sessions

Regular meetings focused on your growth and the goals you’ve set.

4

Multiplying Impact

The insights from the sessions feed PEC (Continuing Education Platform) and PGP (Project Management Platform), generating impact beyond you.

Ways to Get Involved

What’s your next step?

There are three paths, and they ask different things of you.

For leaders

I want to become a Mentee

Receive Relational Mentoring from an experienced, certified leader, aligned with your goals and field.

Certified mentor match within 5 days
Customized, documented biweekly sessions
Access to PEC (Continuing Education) (learning pathways)
Support for launching projects through PGP (Project Management)
100% volunteer-based and free for the mentee
Start my application →
For experienced leaders

I want to become a Mentor

Invest your time, experience, and faith in developing other leaders, as a volunteer certified by LBTN.

Certification through CB-LBTN: 32 hours across 6 modules, THRIV method and ELLF Journey
Screening based on values, relational capacity, and experience (minimum of 8 years in leadership)
Real supervised practice before certification, including an observed session
Certificate valid for 2 years, with ongoing renewal and peer supervision
Commitment: 4–6 hours/month as a volunteer, with no more than 3 mentees at a time
Apply to become a mentor →
For specialists

I want to become an Associate Consultant

Offer your expertise in one-time projects through PPS (Purpose and Service) and in support of mentoring, as a Volunteer Associate Consultant.

Project-based engagement depending on availability
Profile listed in the Associate Consultants Directory
Activation by area of expertise, such as strategy, technology, finance, design, and more
Real impact on community and ministry projects
Documented contribution history on your profile
Register my expertise →
FAQ

Questions and answers

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